We took Grandma’s Mayan Hot Chocolate recipe and turned it into a Breakfast Stout. Loads of Chocolate, Cinnamon, Coconut, Arbol Chilies, and Vanilla blend together in the ring to wrestle your taste buds into delightful submission.
BRIEF
Abuela Canela
Branding and label design for Mantra Artisan Ales’s Abuela Canela Chocolate Breakfast Stout with Coconut, Vanilla, Arbol Chilies, and cinnamon.
PROJECT DETAILS
Deliverable:
Packaging
Can Label
Client:
Mantra Artisan Ales
Credits:
Creative Direction
Design
Copywriting
Design
Copywriting
“Grandma Cinnamon’s Secret Recipe”
Abuela Canela
COPYWRITING
Abuela Canela
DESIGN DETAILS
Abuela Title Treatment
Abuela Luchador Star
Grandma Cinnamon
Velvet Wallpaper texture
Abuela Canela
CREATIVE INSPIRATION
Abuela Canela is full of chocolate and cinnamon flavor, so I branded this breakfast stout after a Mexican-Style hot chocolate that my family has enjoyed for years, Abuelita. I also referenced a little bit of Mexican Luchador styling in the visual.
Final Label Design