Sever the ties of traditional, and journey into the flavor beyond. Rip is an India Pale Ale brewed with enough Reaper Chili to sail your taste buds up and down the river Styx with Bruce Dickinson. Dead men tell no tales, but this cauldron of molten lava will make you a legend. No need to fear the reaper. This can is your cowbell. So, go ahead and explore the space.
Branding and label design for Mantra Artisan Ales’s RIP India Pale Ale with Reaper Chili.
Mantra Artisan Ales
Dripping Mantra Logo
Rip Deco Crow
Grim Reaper with cowbell
Rip Video Promo
After designing the packaging, I had an idea to recreate the famous SNL “More Cowbell” sketch in a beer brewing context. I pitched the idea to the brew team and they loved it. So, I transcribed the dialog from the original sketch and rewrote it using brewing lingo. Then, I gathered the brewing team together to create this gem. We rehearsed for about 45 minutes and then recorded several takes of the script. It was a fun afternoon full of team building that created a fantastic promo for this crazy beer.