This was the first product I designed for the brand. I started with the Humulus Logo, which was inspired by the humulus (hops) molecular structure. I exploded the molecule into a tree that includes an “h” and three “u” letters because there are three of them in the name. The COO wanted the brand to have a tree, so I designed a tree made of swirly particles, symbolic of the thick particles that are synonymous with the beer style. The beer is bold and intended to be enjoyed at the end of the day, so I used deep blue and orange to feel like a sunset on the water.