Nouveau Belgian Dubbel

BRIEF

Nouveau

Mantra Artisan Ales exists in the crossroads of art and science, brewing updated, exotic, culinary-inspired versions of classic recipes. Manta is elegant, complex, and thought-provoking.

PROJECT DETAILS

Deliverable:

Packaging
Bottle

Client:

Mantra Artisan Ales
New Beauty
Nouveau

DESIGN DETAILS

Nouveau
Nouveau Logo
Nouveau Texture
Nouveau Girl
Nouveau Girl
Nouveau Peacock
Nouveau Belgian Dubbel 12 Ounce Bottle
Nouveau

CREATIVE INSPIRATION

Belgian Dubbels have existed for hundreds of years and are currently brewed around the world. We wanted this beer to stand out in the crowd, but also resonate with the cultural significance of the style. The name Nouveau instantly too me to Art Nouveau visual style with deep and rich purple color. All of the Mantra core beers feature a woman on the label. I created an Art-Nouveau styled woman with jewelry and headpiece, smelling delicate flowers. Nouveau features a peacock “spirit animal” which is also synonymous with the Art Nouveau iconography.
Final Label Design