Belgian Dubbels have existed for hundreds of years and are currently brewed around the world. We wanted this beer to stand out in the crowd, but also resonate with the cultural significance of the style. The name Nouveau instantly too me to Art Nouveau visual style with deep and rich purple color. All of the Mantra core beers feature a woman on the label. I created an Art-Nouveau styled woman with jewelry and headpiece, smelling delicate flowers. Nouveau features a peacock “spirit animal” which is also synonymous with the Art Nouveau iconography.