Mantra Genevieve

Mantra Artisan Ales

In early 2015, brewers Derrick Morse and Chad Frost set their sights on historic Franklin, Tennessee as the home of Mantra Artisan Ales. Derrick, out of Boulder, Colorado had been brewmaster of a local brewpub for the past few years, creating a complex array of intricate beers earning him the nickname of “mad scientist.”

Chad returned to Franklin from a professional brewing program in Berlin, Germany. With the news that a local brewery would be vacating their facility to expand, Morse and Frost jumped the opportunity. Joining forces with chef Maneet Chauhan, the Mantra team set out to create premium, worldly-inspired artisan beers.

For us, drinking beer should be a curated experience that provokes a conversation.

Plum Quatuor Transfer

Creative Process

Nouveau Belgian Dubbel
Explore something new

Nouveau

Abuela Canela
Grandma Cinnamon's Secret Recipe

Abuela Canela

RIP IPA
more cowbell

RIP IPA

Packaging

genevieve_scene

Genevieve

Sour Ale with Pineapple

Plum Quatuor Sour Ale

Plum Quatuor

Sour Ale with Plum

Illumination Omination

Illumination & Omination

Black and Tan

Rocket Joose Berliner Weisse

Rocket Joose

Berliner Weisse

Roots IPA

Roots IPA

India Pale Ale with Carrots

Persica IPA

Persica Indica

India Pale Ale with Peach and Mango

Photography

Saffron IPA
Japa Chai Stout
Plum Quatuor
Cassis

POS Displays

Videos

Posters

Merchandise