[vc_row][vc_column width=”1/1″][mk_gallery images=”20400,20401,20402,20403,20404″ style=”grid” structure=”column” column=”3″ scroller_dimension=”400″ thumb_style_width=”700″ thumb_style_height=”712″ enable_title=”false” height=”200″ image_quality=”1″ margin_bottom=”20″][mk_padding_divider size=”60″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left”]DESCRIPTION[/mk_fancy_title][vc_column_text]Athentikos needed new branding for theirĀ I Am Art initiative to empower at-risk youth through creative arts. In the past, the initiative focused on at-risk youth. Athentikos wanted to re-brand the initiative as collaborative impact for both at-risk youth and artists. The goal was to retain an organic hand-made look, but skew the branding to the center of your and artists.

This new branding art direction is symbolic of a paintbrush and a Quetzal (the national bird of Guate) in flight. The Quetzal, symbolic of freedom, is a lavish bird of color, with a long parading tail, and was once believed to die in captivity. This symbol is the perfect metaphor for the I Am Art movement, which exists to help at-risk youth and artists “soar” with new vision and empowerment.[/vc_column_text][mk_padding_divider size=”10″][/vc_column][vc_column width=”1/4″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left” border_width=”5″]DETAILS[/mk_fancy_title][vc_column_text]FORM: Branding
GENRE: Creative Art Workshops[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left” border_width=”5″]PERSONAL CREDITS[/mk_fancy_title][mk_custom_list margin_bottom=”30″]Creative Director
Logo Design
T-Shirt Design[/mk_custom_list][/vc_column][/vc_row]

Related Works