Honey Brule Scene

BRIEF

Honey Brûlé

Branding and label design for Silver Hand Meadery’s Honey Brûlé mead.
Silver Hand Meadery meads are inspired by music. The Meadery founder, Glenn Lavender is a musician and has performed with Downhere (including the famous Marc Martel of Queen). The brand is colorful, energetic, and symbolic of themes found in the lyrics of famous songs from which the mead recipes are inspired. Labels are designed to pop on a shelf to grab the customer’s attention and keep them interested with each glass poured by incorporating subtle details and symbolic easter eggs.

PROJECT DETAILS

Deliverable:

Packaging
Bottle Label

Client:

Silver Hand Meadery

Credits:

Creative Direction
Design
Copywriting
“Fire flowing again from an ancient volcano.”
Honey Brûlé

COPYWRITING

An ancient love longing to be remembered, blossoming in the scorched earth beneath a once active volcano. This reimagined medieval French recipe is characterized by caramelized honey, with aromas of cloves, vanilla, cherry, molasses, and oak. Each sip brings a touch of sweetness with a long finish that leaves you wanting more.
Honey Brulees Bottle
Honey Brûlé

DESIGN DETAILS

Terres Brulees flower
Daisy birthed in volcanic soil
scorched earth
Scorched earth
Celtic sun
Celtic knot sun
Metallic outlines
Honey Brûlé

CREATIVE INSPIRATION

Honey Brûlé (originally title Terres Brûlées) is a bochet, a mead created with caramelized honey. The recipe is an old style from medieval France that has not been in production for centuries. I began my creative process with these two things in mind. I scoured through classic French music looking for inspiration and stumbled across the song “Ne Me Quitte Pas” by Nina Simone. It’s a provocative and emotional song that tells the story of someone trying to rekindle an old love gone cold, asking their lover not to “quit them”. I fell in love with the symbolism of the song. The lyrics plea for reunification and describe a previous time when love burned like a volcano, scorching the earth. This “scorched earth” created the fertility of the volcanic soil, enabling the potential of a bountiful harvest. This metaphor works perfectly for this mead, as an ancient and almost forgotten recipe made from burnt honey.

LYRICS
We have often seen
Fire flowing again
From an ancient volcano
That we considered to be too old
It seems like
Burned earth
Produces more wheat
Than a warm month of April

The tone needed to be caramel-like, so I used lots of warm brown and reddish-orange. The primary center of attention is a daisy, a flower often depicted in stories of someone questioning love. This single flower grows up from a cracked and burnt soil in the foreground of a volcanic mountain as a symbol of hope and fertility. An orange Celtic knot sun sets behind the purple mountains in the background burnishing the sky in an orange glow. Silver outlines emanate from the daisy, symbolic of the lover’s plea, “Don’t forget me.”
Final Label Design