Ginger Me Slowly Scene

BRIEF

Ginger Me Slowly

Branding and label design for Silver Hand Meadery’s Ginger Me Slowly mead.
Silver Hand Meadery meads are inspired by music. The Meadery founder, Glenn Lavender is a musician and has performed with Downhere (including the famous Marc Martel of Queen). The brand is colorful, energetic, and symbolic of themes found in the lyrics of famous songs from which the mead recipes are inspired. Labels are designed to pop on a shelf to grab the customer’s attention and keep them interested with each glass poured by incorporating subtle details and symbolic easter eggs.

PROJECT DETAILS

Deliverable:

Packaging
Bottle Label

Client:

Silver Hand Meadery

Credits:

Creative Direction
Design
Copywriting
A colorful Batik of the Serengeti
Ginger Me Slowly

COPYWRITING

In the Nigerian city of Lagos, to “ginger” someone means to “make someone feel good or to spice them up.” Take your time and hold close the flavors from the rich dark avocado blossom honey and the warming ginger.
Ginger Me Slowly

DESIGN DETAILS

Ginger Me Slowly Giraffe
Batik Giraffe
Dust
Dust Lines
Ginger Me Slowly Batik Pattern
Batik Pattern
Sun behind giraffes
Watercolor Sun
Ginger Me Slowly

CREATIVE INSPIRATION

“Ginger Me Slowly” is a mead made with dark avocado honey and ginger. I explored several concepts before landing on the final design. Initially, I researched songs by redheads, aka “Gingers”. This yielded a few potential ideas but none of them seemed strong enough, so it was back to the drawing board. Glenn proposed using a song called “Ginger Me Slowly” by Somi. I played around with a design concept of a “slow boat to China” that included a Chinese Junk boat sailing through ginger islands. We liked the visual style, but there wasn’t a strong connection to the song, so I experimented further. The artist Somi had family roots in Uganda and Rwanda. This sparked an idea to include a Batik-like style which is prevalent in the region. Taking a creative cue from iconic African imagery, I took the ginger root and placed it on the nose of a rhino in place of its horns. The rhino was walking slowly through the Serengeti plains with shadows of small trees, a batik pattern, and watercolor textures. This design was “almost there”. We learned that Somi’s song “Ginger Me Slowly” was inspired by the Lagos slang expression “to ginger someone” meaning to spice someone up and make them feel good. The song is a gentle percussive ballad. The label needed to reflect gentleness, and a rhino didn’t fit that description (although it was a nice use of the ginger root). As I researched further, I learned that Giraffes are considered natures gentle giants. BAM! That was it!

The design includes batik patterns and watercolor textures with a group of giraffes walking gently across the Serengeti plains. Metallic silver textures mimic dust rising from the footsteps and create a nice energy to the still life. Colors are warm and faded symbolic of years in the sun (which sets in the background as a watercolor swirl).

Final Label Design