This beer was originally a part of the Mantra Artisan Ale can series. After I developed the Humulus Project Brand for Life Is Brewing, we migrated the product to the new line and I upgraded the packaging. I modeled the Humulus Project Logo after the Humulus (hops) Molecule, which gives beer its bitter flavor. There is a ton of hops in Humulus Project beer, so I designed the packaging with a huge logo to signify “it’s all about the hops”. I conceived the tag phrase “Boldly Unwind” as a suggestion of how to enjoy the product. The flavor is so bold and complex that it demands attention. It doesn’t need anything else. It’s the perfect beer to enjoy while watching the sunset as you reflect on your day.