All Blues is a mead that features blueberries at every stage of production, so we named it All Blues after the Miles Davis song. I wanted the label to feel like a classic jazz album cover from the late 50s and early 60s which visualized the freedom and improvisation of jazz music in their design. I pulled a ton of comps – great album art from the genre and era, and I was inspired by their free-form approach. Incidentally, I had just finished reading a book called “Beautiful Constraint” when I started working on the design. In short, the book proposed that there is freedom in limitation and constraint because it frees us from the distraction of “rabbit trails” during the creative process. This concept guided my creative process as I took classic designs and constrained them to the blueberry icon. The final design includes a musician with a blueberry head wearing a classic Fedora, playing the trumpet. Blueberry notes spiral out of the trumpet’s bell with metallic-silver loops on top of a sketch of the score for All Blues by Miles Davis. Stylized blueberry textures adorn the label in various places … it’s all about the blues.