All Blues Scene

BRIEF

All Blues

Branding and label design for Silver Hand Meadery’s All Blues mead.
Silver Hand Meadery meads are inspired by music. The Meadery founder, Glenn Lavender is a musician and has performed with Downhere (including the famous Marc Martel of Queen). The brand is colorful, energetic, and symbolic of themes found in the lyrics of famous songs from which the mead recipes are inspired. Labels are designed to pop on a shelf to grab the customer’s attention and keep them interested with each glass poured by incorporating subtle details and symbolic easter eggs.

PROJECT DETAILS

Deliverable:

Packaging
Bottle Label

Client:

Silver Hand Meadery

Credits:

Creative Direction
Design
Copywriting
A modern take on a classic jazz album cover.
All Blues

COPYWRITING

The epitome of freedom through beautiful constraint. Incredibly smooth like a 50’s modal jazz trumpet improvisation, this composition is created entirely in the mode of blue. Handcrafted with blueberry blossom honey and infused with blueberries in primary and secondary fermentation. It’s all about the blues!
All Blues Bottle
All Blues

DESIGN DETAILS

All Blues Musician
Blueberry in a Fedora playing trumpet
All Blues blueberry notes
Blueberry notes
All Blues Blueberry Texture
Blueberry texture
All Blues score
All Blues score
All Blues

CREATIVE INSPIRATION

All Blues is a mead that features blueberries at every stage of production, so we named it All Blues after the Miles Davis song. I wanted the label to feel like a classic jazz album cover from the late 50s and early 60s which visualized the freedom and improvisation of jazz music in their design. I pulled a ton of comps – great album art from the genre and era, and I was inspired by their free-form approach. Incidentally, I had just finished reading a book called “Beautiful Constraint” when I started working on the design. In short, the book proposed that there is freedom in limitation and constraint because it frees us from the distraction of “rabbit trails” during the creative process. This concept guided my creative process as I took classic designs and constrained them to the blueberry icon. The final design includes a musician with a blueberry head wearing a classic Fedora, playing the trumpet. Blueberry notes spiral out of the trumpet’s bell with metallic-silver loops on top of a sketch of the score for All Blues by Miles Davis. Stylized blueberry textures adorn the label in various places … it’s all about the blues.

Final Label Design