Abuela Canela

BRIEF

Abuela Canela

Branding and label design for Mantra Artisan Ales’s Abuela Canela Chocolate Breakfast Stout with Coconut, Vanilla, Arbol Chilies, and cinnamon.

PROJECT DETAILS

Deliverable:

Packaging
Can Label

Client:

Mantra Artisan Ales

Credits:

Creative Direction
Design
Copywriting
“Grandma Cinnamon’s Secret Recipe”
Abuela Canela

COPYWRITING

We took Grandma’s Mayan Hot Chocolate recipe and turned it into a Breakfast Stout. Loads of Chocolate, Cinnamon, Coconut, Arbol Chilies, and Vanilla blend together in the ring to wrestle your taste buds into delightful submission.
Abuela Canela Can
Abuela Canela

DESIGN DETAILS

Abuela Title
Abuela Title Treatment
Abuela Star
Abuela Luchador Star
Abuela Face
Grandma Cinnamon
Abuela Velvet
Velvet Wallpaper texture
Abuela Canela

CREATIVE INSPIRATION

Abuela Canela is full of chocolate and cinnamon flavor, so I branded this breakfast stout after a Mexican-Style hot chocolate that my family has enjoyed for years, Abuelita. I also referenced a little bit of Mexican Luchador styling in the visual.

Final Label Design