Athentikos Branding

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DESCRIPTION

Athentikos is a non-profit focused on leveraging creativity and story to activate people to respond to needs. The Athentikos logo contains an open circle and an upward arrow, symbolic of two things:

  • The Volcano Agua as seen under the iconic yellow arch in Antigua, Guatemala, where Athentikos was born.
  • Authenticity is a process over time, much like climbing a mountain.

Mary Hooper of MilkGlass designed the logo for Athentikos in 2009 with my creative direction. Athentikos uses this iconic branding on all forms of communication, including films, to business cards, and Christmas cards.

PROJECT DETAILS

FORM: Identity Branding
GENRE: Non-Profit

PERSONAL CREDITS

Creative Director
Graphic Design
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