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Soak Up the Sun
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Soak Up the Sun
COPYWRITING
Soak Up the Sun
When the roof collapses, bask in the glory of the sun. Matthew 6:25
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It often goes like this: The muse plants a seed of inspiration in our mind and we push the pedal to the metal to translate the dream into a tangible creation before the moment is lost. I know all too well … and have lost many “genius creations” to the wind. But let’s stop for just a moment and examine the process. We can either spend our life chasing creativity, or being creative. There is a distinct difference.
How many times have you spent all day (week, month, year …) working on something that just never quite turned out the way you initially saw it in your mind? At the end of a creative project it’s easy to fall out of love with it if we compare the final product to our initial potential of the creative spark. I am guilty of this … very guilty. As visionaries, we see the unseen; we are driven to bring the dream to life. But here is the thing … our creative projects will likely never be as glorious as we first imagined them to have the potential to be. Reality can’t compete with the spark of creativity in the mind. That might sound pessimistic, but I think it is healthy.
Our mind can dream and imagine things that aren’t restricted by lack of resources or the broken world in which we live. This is a blessing … but it can also be a curse. It depends on how we respond.
If we create solely for the purpose of animating a “pixel by pixel” clone of our initial creative spark, we’re likely setting ourselves up for a never ending journey of obsession that leads to selfishness and destruction. Chasing creativity kills the creative, because we eventually run out of energy.
We must BE creative. Being creative is sustainable because it is a journey, not a destination. Being creative is sustainable because it has healthy limitations. Being creative is sustainable because it is content to be in process instead of needing to be completed.
It is initially more difficult to collaborate than to venture out alone, but it’s worth it …. the lone explorer never gets very far and often dies alone in the wilderness.
Invite others into your creative journey … and be creative together.
[/vc_column_text][mk_fancy_title style=”simple” tag_name=”h3″ border_width=”5″ size=”22″ line_height=”24″ color=”#393836″ font_weight=”inherit” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left”]Are you chasing creativity or being creative?[/mk_fancy_title][mk_fancy_text color=”#393836″ highlight_color=”#000″ highlight_opacity=”0.3″ size=”18″ line_height=”34″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]SHARE THIS[/mk_fancy_text][/vc_column][vc_column width=”1/2″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/08/DSC01373.jpg” image_width=”400″ image_height=”400″ crop=”true” hover=”true” target=”_self” align=”left” margin_bottom=”10″][mk_padding_divider size=”100″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/08/DSC01384.jpg” image_width=”400″ image_height=”400″ crop=”true” hover=”true” target=”_self” align=”left” margin_bottom=”10″][/vc_column][/vc_row]
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Healthy creativity is a harmonious relationship that generates and multiples life through creatives and their creations. We invest life into our art, and it reflects life back to us with compounding returns, giving us a greater capacity to create over time. But if our relationship with creativity is unhealthy, our art can feed on us like a cancer, demanding more and more without ever giving back. We don’t realize it at first, because as creatives, we love to create – it’s what we were “born to do”. But it’s easy to lose focus and get pulled into destructive obsession. Unhealthy creativity breeds insecurity and mistrust that ultimately disconnects us from community. If we’re not careful, the thing that once gave us life and purpose, can become the enemy. Unbridled creativity will imprison our minds, crush our hearts, and exhaust our souls. So how can we protect ourselves against this negative spiral?
Our art reflects our story, but it does not define our identity. As creatives we must know our true identity. Who are we? Why do we create? Where does our creativity come from? What are our strengths, weaknesses, dreams and nightmares? The answers to these questions lay the foundation on which we build relationship with creativity. Without a solid foundation of truth, our relationship with creativity can be destroyed with the slightest bit of turbulent untruth:
These are some of the lies that creep into our minds if we allow our creations to “define the relationship”. Creation never defines its creator. As creatives, we must define our relationship with creativity on what we know is true. We all have baggage, but it doesn’t have to weigh us down. Identifying our wounds can strengthen our creativity because they serve as a map to guide exploration on our creative journey. These trigger points illuminate difficult terrain in our life so we can better prepare to navigate safely through them, while creating art that helps other people on similar journeys. It’s not just about us. Our relationship with creativity impacts our relationships with people – to either draw us into encouraging community, or drive us hiding into isolation.
[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC01161.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”left” margin_bottom=”50″][mk_padding_divider size=”100″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC01161b.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”left” margin_bottom=”50″][mk_padding_divider size=”100″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC01145.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”left” margin_bottom=”20″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][mk_fancy_title style=”simple” tag_name=”h3″ border_width=”5″ size=”14″ line_height=”24″ color=”#393836″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left”]Here are some truths that lay the foundation for my relationship with creativity:[/mk_fancy_title][vc_column_text]
[/vc_column_text][mk_fancy_title style=”simple” tag_name=”h3″ border_width=”5″ size=”14″ line_height=”24″ color=”#393836″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left”]What about you? How is your relationship with creativity?[/mk_fancy_title][mk_fancy_text color=”#393836″ highlight_color=”#000″ highlight_opacity=”0.3″ size=”18″ line_height=”34″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]Share this[/mk_fancy_text][/vc_column][/vc_row]
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Everything has the potential to be a creative muse as we observe, listen, taste, touch, and experience throughout life. But if we only collect, or passively absorb life’s textures, we can become overwhelmed with our library of unrealized possibilities, and never take action to create. The key to healthy creativity is balancing chaos and structure: learning how to store, filter, process, and recall these inspirations in new relational combinations – connecting the unconnected in a way that afterwards seems natural.
Creativity is a paradox. It communicates in a universal language, but cannot be fully understood outside the story of its creator. It flows graciously like a beautiful river bringing life, but has the power to destroy if it’s held captive. Creativity must move. It must be released. Creativity is a tension between the heart, mind, and spirit – an emotional expression of spirit that both defies and clarifies logic. It almost makes sense – until it does, and then it doesn’t. It must be practiced in order to grow, but will die if over rehearsed. Creative process is not robotic muscle memory of a repetitive task. It is learning to unlearn the constraints that previously limited our finite perspective. We never master the art of creativity. It is not a destination. It’s a pilgrimage up a never ending mountain with the Creator, providing greater purpose with every step.
[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC07993.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”center” margin_bottom=”10″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC07996.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”center” margin_bottom=”10″][mk_image src=”http://www.scottowenmoore.com/wp-content/uploads/2014/07/DSC07977.jpg” image_width=”400″ image_height=”400″ crop=”false” hover=”true” target=”_self” align=”center” margin_bottom=”10″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][mk_fancy_text color=”#393836″ highlight_color=”#000″ highlight_opacity=”0.3″ size=”18″ line_height=”34″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]Share this[/mk_fancy_text][/vc_column][/vc_row]
[vc_row][vc_column width=”1/1″][vc_video link=”https://vimeo.com/67104647″][mk_padding_divider size=”60″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left”]DESCRIPTION[/mk_fancy_title][vc_column_text]A scene from the Voz De Las Calles Theatrical event at Teatro Abril in Guatemala, which raised awareness about street youth. I wrote the script based on research from interviewing 50 street youth, government workers, and aid workers in Guatemala.[/vc_column_text][mk_padding_divider size=”20″][/vc_column][vc_column width=”1/4″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left” border_width=”5″]DETAILS[/mk_fancy_title][vc_column_text]FORM: Video
GENRE: Theatre
NICHE: Latin America
RUNNING TIME: 5 Minutes 25 Seconds[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_fancy_title style=”alt” tag_name=”h3″ size=”13″ line_height=”18″ color=”#696969″ font_weight=”bold” letter_spacing=”0″ font_family=”none” margin_bottom=”10″ align=”left” border_width=”5″]PERSONAL CREDITS[/mk_fancy_title][mk_custom_list margin_bottom=”30″]Producer
Director
Editor
Creative Director
Motion Graphics
Writer[/mk_custom_list][/vc_column][/vc_row]